Publicis Commerce NRF Briefing Webinar

January

2021

4:00pm

EST

Title

Tue, Apr 2 | Seattle, WA

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Eileen Fisher

Marketing Guru

Eileen began in January 2015, after spending four years as the Chief Financial Officer. Throughout their career, they've helped high-growth companies institute the right organizational stability to build upon an expansive entrepreneurial vision.

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9:00 am

Arrival & Registration

Registration will begin 30 minutes before event start.

Mrs Robinson

12:00pm

Lunch Break

sponsored by wawa

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What agile event programs are and why they're essential

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About

Speakers

FAQ

Publicis Commerce NRF Briefing Webinar

You're Invited to a Keynote With Brian Cooley

WEDNESDAY, JANUARY 22

2:00 PM eST

Highly modular, Publicis Groupe’s Connecting Company model is a unique platform that gives clients plug & play access to our best-in-class services. Supported by a Global Client Leader (GCL), our clients benefit from a borderless, seamless service that drives the alchemy of creativity and technology.

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webinar agenda

Join Publicis Commerce on Wednesday, January 22 at 2pm EST for an exclusive NRF briefing webinar. Leading the session will be our own Jason “Retailgeek” Goldberg and Michele Roney of Mars United Commerce, who will guide us through the pivotal insights and overarching themes from NRF – Retail’s Big Show event.

Brian Cooley

EDITOR AT LARGE, CNET

Tim Jones

CEO, PUBLICIS MEDIA, AMERICAS

Katie Kulik

CHIEF REVENUE OFFICER, CNET MEDIA,
A RED VENTURES COMPANY

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All the events you'll want to attend.

All in one place.

Schedule

Our workshop is packed to the gills with hands-on demos, games, and networking opportunities. Catered lunch, coffee breaks, and quality beers will make the day extra fun!

Monday,

January 11

Time TBD

Welcome

Event

Live kick-off event featuring a CES 2021 Trends Keynote by Brian Cooley, Editor-at-Large, CNET

Note: Invite-only

*Official CES Media Day*

Tuesday,

January 12

time TBD

Curated

Thought Leadership

Thought leadership, recommended CES content and much more

*Official CES Exhibitor Showcase and Conference Programming*

Wednesday,

January 13

time TBD

Curated

Thought Leadership

Thought leadership, recommended CES content and much more

*Official CES Exhibitor Showcase and Conference Programming*

Thursday,

January 14

Time TBD

Innovation Applied Sessions

Learn about the best tech from the CES exhibitor showcase from innovation and tech experts

Note: Invite-only

*Official CES Conference Programming*

agenda

January 11

4:00 pm

Welcome Remarks

Keynote Presentation from Brian Cooley

Audience Q&A

Check-in to the virtual event will begin 30 minutes before event start.

5:00 pm

Event Ends

Innovation Applied sessions

Explore the CES 2021 virtual exhibitor showcase led by Publicis Groupe Technology and Innovation Experts. Join us for one of the 60-minute sessions to leanr

The content will be curated around the central storyline of the acceleration of tech as it permeates our daily lives. Focus will be given to the seamless and reliable integration of tech into consumer’s lifestyles, unlocking CES insights and better connecting to our clients’ business. Emphasis will be given to what the technology featured means for both consumers and brands.

1. Automotive & Transportation

2. Financial Services

3. Health & Wellness

4. CPG & Retail

5. Telecommunications & Entertainment

6. Hospitality & Restaurants

Schedule:

Thursday, January 14th at 10:00am ET/9:00am CT/3:00pm GMT

Thursday, January 14th at 2:00pm ET/1:00pm CT/6:00pm GMT

What You'll Learn

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key takeaways:

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What agile event programs are and why they're essential

•

Strategies and tools for building agile event marketing

•

How to scale agile event programs without losing brand integrity or valuable data

•

Steps you can take right now to introduce agile event marketing into your business

MEET OUR TECHNOLOGY & INNOVATION Experts

Eileen Fisher

Marketing Guru

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Eileen Fisher

Marketing Guru

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Eileen Fisher

Marketing Guru

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EVENT GUIDE

Tuesday Happy Hour

Tue, Apr 2 | Seattle, WA

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Machine Maturity Discussion

Thur, March 29 | Seattle, WA

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Publicis Media @ Big Data World

Mar 19 – Mar 20 | Seattle, WA

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Editorial Staff

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Downloads

Whitepaper

Shifting to virtual and digital strategies

Podcast

How to plan engaging virtual events

Video

Scaling virtual event platforms

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This is an additional option for a descriptive block to let guests know about an aspect of your event program, a future event, a product, or anything else that might be helpful for them to know.

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CES 2020 Recaps

What you missed from CES 2020

Watch Publicis Groupe's CES 2020 Livestream from Las Vegas

Read the CES 2020 Trends & Insights Report

Watch Trends & Insights Live Episode #4:

CES 2020: Technology's Impact on Customer Identity

Trends & Insights Live, Episode #8: New Reality of Retail