AI is changing how consumers decide which brands to consider.

The Agentic Divide, new research from Razorfish, found that 94% of U.S. AI users would consider a brand they don’t usually buy if an AI assistant recommended it. Consumers are already using AI to frame purchase decisions, narrow their options, and decide which brands deserve a closer look.

In this live webinar, Razorfish’s SVP of Search Amos Ductan will unpack what the research reveals about the changing path to purchase, where consumers are willing to let AI lead, and what marketers can do to earn consideration.

 
What you'll walk away with: 

• How AI is creating a new route into the purchase journey alongside search
• How AI recommendations can change the brands consumers consider
• Where consumers are already acting on AI recommendations, and where they still want control
• What brands need to get right after an AI recommendation sends someone their way

Join us to see how AI is reshaping discovery, consideration, and purchase.