Menopause will affect 51% of the population, but it has remained largely overlooked by brands, leaving approximately $200 billion on the table. Our webinar will explore the brand impact of marketing to menopausal consumers – a segment that controls over $15 trillion in spending power, almost 30% of all U.S. consumer spending. Understanding their needs and preferences can transform your brand's bottom line.

Our discussion will explore themes such as:

Psychographic insights on the challenges and opportunities presented by the menopause market. Learn why women going through this transition feel overlooked, what they seek from brands, and how you can create a community that celebrates and empowers women in an often-vulnerable time in their lives.

Strategic opportunities to innovate and tailor your products, services, and communication strategies to meet the needs of menopausal consumers, potentially making them your most valuable customers.

Audience communication strategies to capture and retain this growing market segment and destigmatize menopause as a natural life stage.

Premium positioning to tap this group of consumers who are willing to spend up to 25% more for products that address their menopausal needs in categories such as skincare, hair care, and travel.

Join Razorfish Group Vice Presidents of Strategy Malavika Rao and Aliya Ghows for a deep dive into this important segment and leave with tools to help your brand compete for market share with these underserved consumers.